Commercial strategy
Streaming, retail, release architecture, market priorities and revenue-minded decision support.
Independent strategy & advisory for artists, managers and music companies.
TODD TESCHERFounder & Principal Consultantinfo@divisivemusic.com
SENIOR EXPERIENCE.
FLEXIBLE ENGAGEMENT.
NO ADDED HEADCOUNT.
Divisive Music helps ambitious teams turn artist vision into clear commercial priorities, executable campaigns and stronger platform partnerships.
What we do
Independent support from
strategy through execution
Campaign planning
Written release plans, timelines, narratives, partner briefs and integrated go-to-market strategy.
DSP & platform relations
Pitch development, meetings, relationship management and opportunity activation across key partners.
Execution & coordination
Hands-on project management, cross-functional alignment and vendor or partner coordination.
Data & insights
Performance analysis, reporting, opportunity identification and actionable recommendations.
Fractional leadership
Embedded senior commerce leadership, team development and an experienced strategic thought partner.
Engagement models
The right level of support
for the moment
Advisory
Recurring senior counsel, focused reviews and ongoing decision support.
ONGOINGStrategy project
A defined written strategy with discovery, analysis, recommendations, readout and one revision.
DEFINED SCOPECampaign strategy & leadership
Campaign roadmap, DSP and partner strategy, performance optimization and team coordination.
HIGH-TOUCHFractional executive
Embedded senior commerce leadership, cross-functional ownership and multi-release oversight.
EMBEDDED
Todd Tescher
A decade-plus at the intersection of music, technology and commerce
Todd Tescher is the Founder & Principal Consultant of Divisive Music, providing independent strategy and advisory for artists, managers and music companies.
His experience spans major-label, distribution, independent-label and artist-services environments—bringing practical operating context to every engagement.
UNITEDMASTERSHead of Commerce
GLASSNOTEHead of Digital & Commercial Partnerships
THE ORCHARD / SONYCommercial strategy & partnerships
UNIVERSAL MUSIC GROUPGlobal commercial partnerships
Selected experience
Built across genres, business
models and career stages
- Brent Faiyaz
- BigXthaPlug
- Mumford & Sons
- Phoenix
- Bad Bunny
- AURORA
- Nas
- Daddy Yankee
- Caroline Polachek
- Kelsea Ballerini
- Jorja Smith
- Anycia
- Arlo Parks
- Cautious Clay
- Silvana Estrada
- EKKSTACY
Additional campaign experience includes Jack White / The Raconteurs, Lupe Fiasco, Grouplove and others.
Selected experience reflects work completed in leadership roles at UMG, The Orchard/Sony, Glassnote and UnitedMasters; artist names do not imply current client relationships or endorsements.
Case study / UnitedMasters
BigXthaPlug
A rap-country campaign built for crossover scale
Commercial and platform strategy for I Hope You’re Happy translated an ambitious genre-expansion concept into a cohesive campaign story across rap, country and mainstream audiences.
#7Billboard 200His highest-charting album to date
Certified outcomes
GOLD
I Hope You’re Happy
PLATINUM
Hell At Night (feat. Ella Langley)
2× PLATINUM
All The Way (feat. Bailey Zimmerman)Case study / UnitedMasters
Brent Faiyaz
Billboard chart success for ICON
#1Top R&B Albums#6 Billboard 200
The campaign aligned platform narratives, pre-release discovery, editorial programming, social activation and high-impact out-of-home into one coordinated commercial story.
- 58,000 equivalent album units in the U.S. in its debut week
- Spotify Countdown Chart and flagship global playlist traction
- YouTube Superstar Release package
- Out-of-home visibility in New York, London and Los Angeles
Album debut chart positions
- United States
- #6
- Switzerland
- #9
- Portugal
- #9
- New Zealand
- #12
- Lithuania
- #15
- Canada
- #19
- Australia
- #19
- Denmark
- #22
- United Kingdom
- #28
- Austria
- #40
- Sweden
- #41
- Norway
- #52
- Belgium
- #68
- Ireland
- #78
- Spain
- #98
Case study / Glassnote
Mumford & Sons
× Pharrell
Turning a release into a culture moment
“Good People” was unveiled as the soundtrack to Louis Vuitton’s Men’s Fall-Winter 2024 show by Pharrell Williams—connecting the band’s return with fashion, culture and global platform visibility.
A coordinated campaign activated Spotify, Amazon Music, YouTube Music, Apple Music and out-of-home support around the moment.
Case study / Glassnote
Phoenix
Live at the Louvre
Bringing the album story full circle
After Phoenix recorded Alpha Zulu inside the Musée des Arts Décoratifs during the pandemic, the campaign returned the band to that setting for an Amazon Music livestream from the Louvre Palace.
Amazon Music Livestream, exclusive content and a live EP on Amazon Music brought the story to a global audience.
Selected outcomes
Strategy that creates commercial
and career momentum
Commercial breakthrough / Third Man Records & The Orchard
The Raconteurs
NO. 1
BILLBOARD 200
Commercial strategy and execution helped Third Man Records & The Orchard deliver The Raconteurs’ first No. 1 album with Help Us Stranger.
Artist development / Glassnote
Silvana Estrada
BEST NEW ARTIST · LATIN GRAMMY
Campaign and artist-development work culminating in a Best New Artist Latin GRAMMY win.
How we work
Clear thinking, aligned teams
and accountable execution
DIAGNOSE
Audit the music, audience, data, team, timeline and commercial opportunity.
DESIGN
Set the strategy, narrative, priorities, partner plan and measures of success.
ACTIVATE
Drive meetings, pitching, coordination and execution across the campaign.
OPTIMIZE
Read performance, identify signals and adjust investment or activity quickly.
Let’s work together
Let’s build the right strategy—and manage it through execution.
TODD TESCHERFounder & Principal Consultant
© 2026 DIVISIVE MUSIC LLC